兩隻老虎 | 2TIGERS design

設計與情感

Design and Emotion

當我們接觸事物時，情感與感官會介入我們「使用」的過程中，因為人有情感，所以設計有存在價值。

Design is an experience. Good design evokes joy and creates an emotional connection. We believe design gives form to function but we also believe design gives form to emotion.

兩隻老虎設計擅長品牌策略與視覺設計，為客戶創造「符合市場且同時具有品牌獨特品味」的設計價値，進而「建構品牌價値」與產生「實際的利潤」。

精準度來自於企業重點內涵掌握與品牌個性塑造「客戶面」，與洞悉市場需求「市場面」。過程中沒有設計師的自我與特色，只有投入其企業文化中體會琢磨，並同時關心市場，才有機會精準呈現。

設計是呈現文化的另一種方式，最終目的是與市場一起閱讀並產生共鳴。

2Tigers is a firm that specializes in Branding Strategy and Visual Design. Our goal is to create values for clients that are in line with the market but also carry individual characters of the brand. Through the construction of brand values, we then are able to help businesses generate revenue.

Our acuity comes from extensive research on our clients that then enables us to cement the individuality of each brand and position them in a way that meets the market’s needs.

The process of brand developing is only rendered successful when the designer’s ego is stripped, and that the intention behind the design is purposeful. This intention can only be sought by full-heartedly immersing ourselves in the company culture behind the brand, joined with astute awareness of the market.

Design is a way of representing culture; The end goal of design is to exert a resonance between itself and the market.