Date | 2017
Art Director | Kuan
Design | Kuan
Photography | 汪平
somm. 為sommelier 伺酒師的縮寫，表達經營者伺酒師身份 ;
不同角度 有 不同樣貌 ;
"Sommwhere" is the habitual daily-life expression of the elder members in the principal's family. Somm., the abbreviation for sommelier, implicates the business owner's identity; the principal has wittily adopted it as the brand name for it showing the brand's professional and philosophy.
Sommwhere is a grocery selling red wines and French desserts and a place where the business owner shares many years of his life experience and sells good food material. The world of grape wine that carries history, geography, and humanity worldwide holds countless philosophies of life.
Different life experiences with various sentiments and feelings carry the fun of experiencing the enjoyment of life.
Each face of a 3D object is a flat side of the object,
3D and 2D shapes look alike, but actually they are different from each other.
Different perspectives create complex forms,
as so grape wine is similar to the philosophy of life.
A 3D concept is demonstrated by the 2D logo,
and the principal's favorite pattern of lozenge-shaped rectangles
maintains a low profile along with the logo to become a part of the package.
Black and white accentuates the special green color perfectly depicting the principal's sleekness, uniqueness and good taste.
Date | 2017