Date | 2017
Art Director | Kuan
Design | Kuan
Photography | 汪平
somm. 為sommelier 伺酒師的縮寫，表達經營者伺酒師身份 ;
不同角度 有 不同樣貌 ;
The word ‘somewhere’ is a catchphrase said frequently by the elders in the founder’s family. The abbreviation ‘somm.’ derives from the word sommelier, which means server of wine – a role that the founder takes on. A tongue-in-cheek wordplay shows simultaneously the brand’s profession and humorous outlook.
Sommwhere is a wine and dessert bar selling high-quality ingredients and sharing the founder’s outlook in life.
In the world of wine, we see the history, culture and geography of places, but moreover, underneath it all, lies a slew of philosophies for us to grapple with.
Different life experiences render different tastes and sensations. These are the joy of tasting and living.
Every individual side of a three-dimensional object is a flat surface. The differences between dimensions cease to be so distinctive depending on one’s perspective. Similar to that of experiences and tastes, different perspectives render different perceptions too. Following along this thought process, the logo is thus developed. Combining with the founder’s favorite shape of a diamond, the logo seamlessly incorporates into packaging as well.
Black, white and a unique shade of green show the founder’s eccentric and crisp taste.
Date | 2017