Date | 2017
Art Director | Kuan
Design | 白偉奇、Kuan 、汪平
Photography | 汪平
品牌名“ KOKEKAFFE ” 一詞為挪威文，
Logo由3個英文Ｋ組成像樹枝、柴火的圖案，發想來自“ KOKEKAFFE ”裡直接用柴火煮咖啡的方式。
除了品牌核心想呈現的原始感外，以越南少數民族的圖紋與色彩來代表越南 ; 另一方面，
Kokekaffe is the extended brand of KOK Coffee Roasting House.
It is the Saigon-based coffee roastery certified with SCAA specialized in bringing the best quality of daily roasted beans in variety for all the coffee lovers!
The brand name “KOKEKAFFE” is Norwegian, and
it means free-from complicated processing techniques, a direct approach of drinking coffee.
Through the quality requirements by KOKEKAFFE's professional coffee bean roasting techniques, coffee drinkers can enjoy authentic coffee flavor after a simple brewing process.
The logo consists of three English letters “K” that make a pattern like piles of firewood. It's originated from the idea of “KOKEKAFFE”'s coffee making approach by directly heating with firewood.
The cores of brand's visual design are as follows:
[Patterns rich in original racial appeal]
The creations such as stone-carved characters and patterns rich in original racial appeal are variations generated by the English letters of KOKEKAFFE to present an atmosphere of purity and simplicity. In addition to the original appeal that the cores of the brand would like to present, the patterns and colors used by the ethnic minorities of Vietnam are adopted to represent Vietnam; in another way, they imply that the fine coffee market that KOKEKAFFE is dedicated to is a kind of minority.
The features of professional branding of roasting coffee beans and the quality of fine coffee.
The use of coffee bags made of leather material and aluminum
responds to the brand's thought: Free-from uncomplicated packaging allows the product to present its authentic natural flavor.
Date | 2017