Date | 2017
Art Director | Kuan
Design | 白偉奇、Kuan 、汪平
Photography | 汪平
品牌名“ KOKEKAFFE ” 一詞為挪威文，
Logo由3個英文Ｋ組成像樹枝、柴火的圖案，發想來自“ KOKEKAFFE ”裡直接用柴火煮咖啡的方式。
除了品牌核心想呈現的原始感外，以越南少數民族的圖紋與色彩來代表越南 ; 另一方面，
KOKEKAFFE is a Taiwanese coffee brand based in Saigon, certified with SCAA, and specializes in the best quality of daily roasted beans in a variety for all coffee lovers! The brand name ‘KOKEKAFFE’ is Norwegian, which means a direct approach to drinking coffee free of any unnecessary processing. Through KOKEKAFFE's professional bean roasting expertise and exceptional standards, coffee drinkers can enjoy the most authentic flavor in their coffee with a simple brewing process.
The logo consists of three English letters ‘K’ that make a pattern like piles of firewood. The concept originated from the idea of KOKEKAFFE’s coffee making approach by directly heating with firewood. The core of the brand's visual identity are as follows:
Contrasting colors and patterns of the Vietnamese indigenous people/ Resembling stone-carved letters and patterns of the indigenous people of Vietnam, the wordmark of KOKEKAFFE was designed to take those similar forms to give off a no-nonsense and modest tone. Additionally, the intricate stone carved implications also show the kind of high-end and niche demographic the brand is dedicated to serve.
Contemporary and simplicity/ Reflected in KOKEKAFFE’s professional roasting techniques and craft coffee quality.
Modesty/ The use of leather and aluminum responds to the brand’s belief in simple packaging, letting the product speak for itself.
Date | 2017