KOKEKAFFE is a Taiwanese coffee brand based in Saigon, certified with SCAA, and specializes in the best quality of daily roasted beans in a variety for all coffee lovers! The brand name ‘KOKEKAFFE’ is Norwegian, which means a direct approach to drinking coffee free of any unnecessary processing. Through KOKEKAFFE's professional bean roasting expertise and exceptional standards, coffee drinkers can enjoy the most authentic flavor in their coffee with a simple brewing process.
The logo consists of three English letters ‘K’ that make a pattern like piles of firewood. The concept originated from the idea of KOKEKAFFE’s coffee making approach by directly heating with firewood. The core of the brand's visual identity are as follows:

Contrasting colors and patterns of the Vietnamese indigenous people/ Resembling stone-carved letters and patterns of the indigenous people of Vietnam, the wordmark of KOKEKAFFE was designed to take those similar forms to give off a no-nonsense and modest tone. Additionally, the intricate stone carved implications also show the kind of high-end and niche demographic the brand is dedicated to serve.

Contemporary and simplicity/ Reflected in KOKEKAFFE’s professional roasting techniques and craft coffee quality.

Modesty/ The use of leather and aluminum responds to the brand’s belief in simple packaging, letting the product speak for itself.
 
" />

兩隻老虎 | 2TIGERS design

  • HOME
  • ABOUT
  • SERVICE
  • AWARD & PRESS
  • WORK
  • CONTACT
  • FACEBOOK

KOKEKAFFE

Date | 2017

Client | KOKEKAFFE 精品咖啡 
Date | 2017
Art Director | Kuan
Design | 白偉奇、Kuan 、汪平
Photography | 汪平
-
台灣人在越南的專業咖啡豆品牌,已於越南精品咖啡市場耕耘多年。
品牌名“ KOKEKAFFE ” 一詞為挪威文,
是種:無需繁複過程及技巧、直接飲用咖啡的方式。
透過KOKEKAFFE專業的烘豆技術與對品質的要求,讓飲用者簡易沖煮後就能品嚐咖啡的本質風味。
-
Logo由3個英文K組成像樹枝、柴火的圖案,發想來自“ KOKEKAFFE ”裡直接用柴火煮咖啡的方式。

品牌視覺設計之核心如下:

[對比顏色、原始民族感的圖案紋飾]
像石刻般的文字、原始民族感的圖案紋飾,
皆由KOKEKAFFE的英文所繪製變化,表現純粹、樸拙的氛圍。
除了品牌核心想呈現的原始感外,以越南少數民族的圖紋與色彩來代表越南 ; 另一方面,
代表著KOKEKAFFE於越南所致力的精品咖啡目前也屬於少數族群。

[現代、簡約]
為品牌專業烘豆技術與精品咖啡的品質。

[質樸]
牛皮材質的咖啡豆袋及鋁袋本質的使用,
呼應品牌想法:無須繁複的包裝,讓產品呈現自身的風味。

-

KOKEKAFFE is a Taiwanese coffee brand based in Saigon, certified with SCAA, and specializes in the best quality of daily roasted beans in a variety for all coffee lovers! The brand name ‘KOKEKAFFE’ is Norwegian, which means a direct approach to drinking coffee free of any unnecessary processing. Through KOKEKAFFE's professional bean roasting expertise and exceptional standards, coffee drinkers can enjoy the most authentic flavor in their coffee with a simple brewing process.
The logo consists of three English letters ‘K’ that make a pattern like piles of firewood. The concept originated from the idea of KOKEKAFFE’s coffee making approach by directly heating with firewood. The core of the brand's visual identity are as follows:

Contrasting colors and patterns of the Vietnamese indigenous people/ Resembling stone-carved letters and patterns of the indigenous people of Vietnam, the wordmark of KOKEKAFFE was designed to take those similar forms to give off a no-nonsense and modest tone. Additionally, the intricate stone carved implications also show the kind of high-end and niche demographic the brand is dedicated to serve.

Contemporary and simplicity/ Reflected in KOKEKAFFE’s professional roasting techniques and craft coffee quality.

Modesty/ The use of leather and aluminum responds to the brand’s belief in simple packaging, letting the product speak for itself.
 

Date | 2017