Client | babyface handmade dessert 
Date | 2016~2017
Art Director | Kuan
Design | Kuan 
Photography | 汪平
-
babyface 手工喜餅 彌月蛋糕
創立於2007年
rebranding
幸福不難找,幸福就在我們身邊。
當我們付出,幸福就在身邊 ;
當我們踏實的生活著,幸福就在身邊 ;
因為踏實,因為付出,堆疊出了10年後的babyface。

[品牌核心重點掌握]
低調奢華  低彩度粉色。
滿足各種客戶需求  業主在乎服務品質,希望滿足各種不同客戶需求。
花園  原本門市有花園,營造幸福與繽紛感。

 
[市場需求之掌握] - 西式喜餅市場之喜好
精品感 [豪華精緻] 、幸福感 [色系]
大面積燙金+歐式風情
品牌企業色 喜事紅(長輩)、酷黑(時尚、個性)、粉藍(tiffany藍之影響)、
粉紅色系、純潔米白,品牌一致性但有不同氣質與質感,選擇豐富。

[品牌視覺主要元素]
babyface側臉線條 / 青鳥 / 花園 / 裝飾性框線
與表現低調奢華的低彩度的配色,也因為其中細節藏著主理人的個性感,
讓品牌呈現除了 歐式/古典/雋永/時尚外,還有帶著與眾不同的獨特氣質。

-

Babyface handmade dessert
Founded in 2007

Rebranding 


babyface Handmade Dessert was founded in 2007. On the premise of
“It is not hard to find happiness for it is there by our side.
Through giving, happiness comes to us.
Through content living, happiness arises in us.”,
babyface enjoys a successful presence a decade later.
Visual elements used in the branding of babyface include:
The signature babyface profile silhouette, Bluebird, garden, ornamental borders,
and low saturation colors to signify the brand’s subdued luxury.
Because of the founder’s unique taste,
babyface’s identity displays not only stylish and classical dispositions but also individual quirks. 
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兩隻老虎 | 2TIGERS design

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babyface 手工喜餅 彌月蛋糕

Date | 2016~2017

Client | babyface handmade dessert 
Date | 2016~2017
Art Director | Kuan
Design | Kuan 
Photography | 汪平
-
babyface 手工喜餅 彌月蛋糕
創立於2007年
rebranding
幸福不難找,幸福就在我們身邊。
當我們付出,幸福就在身邊 ;
當我們踏實的生活著,幸福就在身邊 ;
因為踏實,因為付出,堆疊出了10年後的babyface。

[品牌核心重點掌握]
低調奢華  低彩度粉色。
滿足各種客戶需求  業主在乎服務品質,希望滿足各種不同客戶需求。
花園  原本門市有花園,營造幸福與繽紛感。

 
[市場需求之掌握] - 西式喜餅市場之喜好
精品感 [豪華精緻] 、幸福感 [色系]
大面積燙金+歐式風情
品牌企業色 喜事紅(長輩)、酷黑(時尚、個性)、粉藍(tiffany藍之影響)、
粉紅色系、純潔米白,品牌一致性但有不同氣質與質感,選擇豐富。

[品牌視覺主要元素]
babyface側臉線條 / 青鳥 / 花園 / 裝飾性框線
與表現低調奢華的低彩度的配色,也因為其中細節藏著主理人的個性感,
讓品牌呈現除了 歐式/古典/雋永/時尚外,還有帶著與眾不同的獨特氣質。

-

Babyface handmade dessert
Founded in 2007

Rebranding 


babyface Handmade Dessert was founded in 2007. On the premise of
“It is not hard to find happiness for it is there by our side.
Through giving, happiness comes to us.
Through content living, happiness arises in us.”,
babyface enjoys a successful presence a decade later.
Visual elements used in the branding of babyface include:
The signature babyface profile silhouette, Bluebird, garden, ornamental borders,
and low saturation colors to signify the brand’s subdued luxury.
Because of the founder’s unique taste,
babyface’s identity displays not only stylish and classical dispositions but also individual quirks. 

Date | 2016~2017

嬰兒側臉線條/ 組成歐式logo外框
Signature babyface profile silhouette/ the silhouette acts as frames for the mark.
嬰兒側臉線條/ 米白金色交錯的復古年代視覺感
Signature babyface profile silhouette/ The color use of off-white and gold brings back aesthetics of the olden days.
青鳥/ 幸福的象徵 堅定的姿態
Bluebird/ symbols of unwavering love 
花園/ 主理人喜愛的元素,也一直呈現於店內 ; 也是另一種幸福感的表徵。
Garden/ The founder’s love for garden has always been applied in the interiors of the company. The flourish garden elements can also convey love and prosperity. Aloe flower shaped like a candlestick, conveys a sense of European luxury, pine and cypress leaves, fern species, etc. are all androgynous plants that signify the founder’s persistence and modesty. 
裝飾性線條/ 簡約線條歐式框,平衡一些花園的古典歐式風,讓整體多一些的時尚感。
Ornamental lines/ Simplified European line graphics find a good balance between classical European tendencies and modern aesthetics.