Client  | Weightstone Vineyard Estate & Winery
Date  |  2016
Art Director  |  Kuan
Design  |  Kuan , 汪平 , 白偉奇(網頁)
Photography  |  汪平

-
 
weightstone.tw
 
台灣處在釀酒環境相當艱困的亞熱帶島嶼上,
開創葡萄酒事業是非常不容易的。
在政府停止釀酒技術扶植後,許多的葡萄園逐漸荒廢。
 
Weightstone來自致力提升台灣農業的興農企業,
創辦人在40載的農業生涯中,
推動並創新許多能改善台灣農業環境的產品與服務,
他人生中最後一個願望,是協助台灣的葡萄酒產業。
 
希望透過打造一座現代化的葡萄園,
做出一瓶令台灣人驕傲的葡萄酒。

-

品牌logo以家徽的方式呈現,
象徵著台灣農業的牛,與其默默耕耘的精神,
W與S的結合,層疊的線條透露 weightstone 踏實的堆疊與累積。
釀製葡萄酒是西方的技術,
在視覺呈現上融入了東方的精神及文化,
代表四季的梅蘭竹菊也是敘述農業應順應天時而作,
盤長繩結、如意將品牌永續經營的概念堆疊其中,
也取核心人物,其名“亞”字作為輪廓外型。
 
在瓶身包裝紙將 Weightstone 的核心理念,以插畫的手法表現。
 
這是醞釀許久、等待開甕醒醮的酒品,
固然在設計導向除了現代(俐落的色彩分割)更保有經典的氣息。

-

請容我們以謙恭的心與熱烈的期望,
為您獻上這款獨一無二的台灣葡萄酒。

-


Naturally, Taiwan is not located in the ideal climate for wine-making, due to its subtropical weather. After the government cut off support for the wine industry, many vineyards were left on their own. Weightstone has long devoted efforts in promoting agribusinesses in Taiwan.

Throughout the 40-year dedication to agribusiness, founder, Ben Yang, had established various developments and innovations to improve the geographical limitations Taiwan poses. His last wish  was to build a national and international understanding of the beauty and complexity of the Taiwanese wine grape. He wished to do so by building a contemporary vineyard estate and winery, and put out a wine that carries Taiwanese pride.


The logo is presented in the form of a heraldic badge.
The ox is a symbol of Taiwanese agriculture and represents diligent hard work. The combination of ‘W’ and ‘S’ as well as the overlapping lines signify Weightstone's down-to-earth qualities and heritage.

Though winemaking was once a specialty vocation exclusive to western cultures, by incorporating eastern visual cues such as plum blossom, orchid, bamboo, chrysanthemum, all of which are plants representative of the four seasons, the visual identity not only demonstrates the climate-dependent nature of agribusiness in Taiwan, but also fuses the Eastern spirit to the brand.
Using the outline of the Chinese character ‘Ya’ in conjunction with the illustration of the company mantra.

This is a barrel-aged wine awaiting to be decanted and appreciated, thus a hint of classic demeanor is preserved amid the contemporary design (slick color segmentation).

With a humble heart and passionate expectations, we dedicate this unique Taiwanese wine to you.
 
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兩隻老虎 | 2TIGERS design

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Weightstone Vineyard Estate & Winery

Date | 2016

Client  | Weightstone Vineyard Estate & Winery
Date  |  2016
Art Director  |  Kuan
Design  |  Kuan , 汪平 , 白偉奇(網頁)
Photography  |  汪平

-
 
 
台灣處在釀酒環境相當艱困的亞熱帶島嶼上,
開創葡萄酒事業是非常不容易的。
在政府停止釀酒技術扶植後,許多的葡萄園逐漸荒廢。
 
Weightstone來自致力提升台灣農業的興農企業,
創辦人在40載的農業生涯中,
推動並創新許多能改善台灣農業環境的產品與服務,
他人生中最後一個願望,是協助台灣的葡萄酒產業。
 
希望透過打造一座現代化的葡萄園,
做出一瓶令台灣人驕傲的葡萄酒。

-

品牌logo以家徽的方式呈現,
象徵著台灣農業的牛,與其默默耕耘的精神,
W與S的結合,層疊的線條透露 weightstone 踏實的堆疊與累積。
釀製葡萄酒是西方的技術,
在視覺呈現上融入了東方的精神及文化,
代表四季的梅蘭竹菊也是敘述農業應順應天時而作,
盤長繩結、如意將品牌永續經營的概念堆疊其中,
也取核心人物,其名“亞”字作為輪廓外型。
 
在瓶身包裝紙將 Weightstone 的核心理念,以插畫的手法表現。
 
這是醞釀許久、等待開甕醒醮的酒品,
固然在設計導向除了現代(俐落的色彩分割)更保有經典的氣息。

-

請容我們以謙恭的心與熱烈的期望,
為您獻上這款獨一無二的台灣葡萄酒。

-


Naturally, Taiwan is not located in the ideal climate for wine-making, due to its subtropical weather. After the government cut off support for the wine industry, many vineyards were left on their own. Weightstone has long devoted efforts in promoting agribusinesses in Taiwan.

Throughout the 40-year dedication to agribusiness, founder, Ben Yang, had established various developments and innovations to improve the geographical limitations Taiwan poses. His last wish  was to build a national and international understanding of the beauty and complexity of the Taiwanese wine grape. He wished to do so by building a contemporary vineyard estate and winery, and put out a wine that carries Taiwanese pride.


The logo is presented in the form of a heraldic badge.
The ox is a symbol of Taiwanese agriculture and represents diligent hard work. The combination of ‘W’ and ‘S’ as well as the overlapping lines signify Weightstone's down-to-earth qualities and heritage.

Though winemaking was once a specialty vocation exclusive to western cultures, by incorporating eastern visual cues such as plum blossom, orchid, bamboo, chrysanthemum, all of which are plants representative of the four seasons, the visual identity not only demonstrates the climate-dependent nature of agribusiness in Taiwan, but also fuses the Eastern spirit to the brand.
Using the outline of the Chinese character ‘Ya’ in conjunction with the illustration of the company mantra.

This is a barrel-aged wine awaiting to be decanted and appreciated, thus a hint of classic demeanor is preserved amid the contemporary design (slick color segmentation).

With a humble heart and passionate expectations, we dedicate this unique Taiwanese wine to you.
 

Date | 2016