Date | 2010-2014
Design and Emotion
Design is an experience. Good design evokes joy and creates an emotional connection. We believe design gives form to function but we also believe design gives form to emotion.
Pleasant things work better
To create good design is not hard but to make design matter is not easy. Design is interaction. It needs to have substance in order to expand our boundaries and evoke emotion. This is the value of good design. With these design beliefs we use the inherent spirit and values that already exist in a brand to create elements that settle and stack up in a consumer’s heart, layer by layer.
2Tigers is a firm that specializes in Branding Strategy and Visual Design. Our goal is to create values for clients that are in line with the market but also carry individual characters of the brand. Through the construction of brand values, we then are able to help businesses generate revenue.
Our acuity comes from extensive research on our clients that then enables us to cement the individuality of each brand and position them in a way that meets the market’s needs.
The process of brand developing is only rendered successful when the designer’s ego is stripped, and that the intention behind the design is purposeful. This intention can only be sought by full-heartedly immersing ourselves in the company culture behind the brand, joined with astute awareness of the market.
Design is a way of representing culture; The end goal of design is to exert a resonance between itself and the market.
Brand Stratege & Identity Design
VIS / CIS
T886-4-2376-1517 / 886-4-2376-3693
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Taichung City 403, Taiwan
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