Client | 玉美田
Art Director | Kuan
Design | 白偉奇, 蘇珈嫻, Kuan, 汪平
Copywriter | 賴怡伶
Photography | 白偉奇
-
穩而樸實的色調裏,
呈現的是農田的作物、水渠的分界,
這是田地間的肌理,是土地之美。
 
而農人安身立命之處,
就是你我餐桌上,美好食物的故鄉
-
玉美田來自植物保護起家的興農企業,
以科學專業為基礎,徹底改善傳統農業的用藥方式,
仍能確保農作物的產量與品質,甚至表現得更好。
-
從種子到餐桌,是一段漫長的旅程,
需要好好善待土壤、農民、與消費者,並形成永續的良性循環。

-

Within the understated and simple colors that represent the boundaries between crops in the field and irrigation channels, there lie the texture and beauty of the land.

The bread and butter of farmers provide delicious food to our dining tables. Yumei Farm is a subsidiary of Sinon Group, dedicated to the protection of plants.

Using scientific research and technology as foundation, Yumei has completely transformed pesticide application in traditional agriculture, while maintaining or improving the production quantity and quality of crops.

The process from harvest to the dining table is a lengthy and meticulous one. Thus, it is imperative to look after the soil and create a positive and sustainable cycle between the farmers and consumers.
 
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兩隻老虎 | 2TIGERS design

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玉美田

Date | 2014-2015

Client | 玉美田
Art Director | Kuan
Design | 白偉奇, 蘇珈嫻, Kuan, 汪平
Copywriter | 賴怡伶
Photography | 白偉奇
-
穩而樸實的色調裏,
呈現的是農田的作物、水渠的分界,
這是田地間的肌理,是土地之美。
 
而農人安身立命之處,
就是你我餐桌上,美好食物的故鄉
-
玉美田來自植物保護起家的興農企業,
以科學專業為基礎,徹底改善傳統農業的用藥方式,
仍能確保農作物的產量與品質,甚至表現得更好。
-
從種子到餐桌,是一段漫長的旅程,
需要好好善待土壤、農民、與消費者,並形成永續的良性循環。

-

Within the understated and simple colors that represent the boundaries between crops in the field and irrigation channels, there lie the texture and beauty of the land.

The bread and butter of farmers provide delicious food to our dining tables. Yumei Farm is a subsidiary of Sinon Group, dedicated to the protection of plants.

Using scientific research and technology as foundation, Yumei has completely transformed pesticide application in traditional agriculture, while maintaining or improving the production quantity and quality of crops.

The process from harvest to the dining table is a lengthy and meticulous one. Thus, it is imperative to look after the soil and create a positive and sustainable cycle between the farmers and consumers.
 

Date | 2014-2015