Art Director | Kuan
Design | 蘇珈嫻 , Kuan , 白偉奇
Illustration | 王昌淳老師(山茶花系列)
Photography | 白偉奇
黃色 - 是「帝王之色」代表了「天德」 之美，體現了古代對地神的崇拜。
藍色 - 是古代文人的顏色，有穩重、堅持、理想的感受。
臺大老欉阿薩姆紅茶｛ 山茶花 } :
臺大烏龍茶｛ 群山 } :
臺大烏龍紅茶｛山與茶花 } :
Yellow is the "Color of the Emperor", symbolizing beauty of "Heavenly Virtues" and embodying the worshipping of Earth Deity during ancient times..
Blue is the color of the literati in antiquity, representing qualities such as composure, persistence and aspiration.
NTU Assam Tea (camellia):
There are over 300 species of camellia on Mt. Fenghuang, many of them are native to Taiwan; Camellia is used as the design inspiration to draw association with the cultivating region. This is complemented by elegant, graceful demeanor to convey the uniqueness of NTU Tea.
NTU Oolong Tea (mountain range):
Mountain range and wafting fog are elements used to depict the scenery of Mt. Fenghuang. The swirling cloud and mist on the vast mountaintop portray a paradise-like landscape.
This concept also indirectly conveys a sense of Zen about tea.
NTU Oolong Black Tea (mountain and camellia):
The main visual differentiation between NTU Oolong Tea and NTU Assam Tea are mountain range and camellia,these two themes are merged and applied to create a different image for NTU Oolong Black Tea.
Date | 2014-2015