Since being founded in 1960 by the family's grandfather, Geli is now in the hands of the third generation, and is still dedicated to the promotion of kumquat products and the creation of local specialty products in Minxiong.
The design adopts dark orange color combined with craft paper material to express the brand’s spirit of humbleness and honesty. The logo blends European ambiance with novel Taiwanese font to elicit nostalgia and unexpected quirks from the audience. On the other hand, the illustration depicts the plump, round appearance of a kumquat in a more realistic manner. In addition, numerous related elements are employed to increase richness.
Date | 2013-14