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Geli民雄金桔

Date | 2013-14

民雄金桔從阿公創立於民國四十九年,至今已傳到第三代,
仍致力於推廣純金桔產品,創造民雄的地方特產。

設計採深橘色搭配懷舊的牛皮材紙來表達童叟無欺的品牌精神,
logo融合歐式氛圍與臺灣古早字體,可復古可創新,
插畫以較寫實的風格呈現金桔飽滿圓潤的外觀,
此外,搭配許多相關小元素以增加豐富性。

Since being founded in 1960 by the family's grandfather, Geli is now in the hands of the third generation in the family, and is still dedicated to the promotion of kumquat products and creation of local specialty products in Minxiong.

The design adopts dark orange color combined with retro brown paper material to express the brand spirit of down to earth honesty, the logo blends European ambiance with archaic Taiwanese font to offer a fusion of retroness and novelty, while the illustration depicts the plump, round appearance of kumquat in a more realistic manner.
In addition, numerous related elements are employed to increase richness.

Date | 2013-14