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Aroma Rich 文蘭香菇

Date | 2012-now

埔里香菇專賣
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30年老字號,取創辦人夫婦的名字為品牌名,文蘭AROMA RICH就是美麗有深度的香味,如同香菇有一種迷人濃郁香氣與其豐富的營養價值。logo取mushroom的M,並在M上直接表現香菇生長的環境[木頭&濕度]。「回家吃飯」的主題發想來自母親的愛心與家庭的溫暖,希望提醒現代人最根本的飯桌上的溫情。亦推出香菇料理食譜,推廣如何將香菇簡易入菜!


Selling exclusively Puli mushrooms
The 30 year old brand is named after the founder and his wife. Aroma Rich suggests aroma that is profound and beautiful, just like nutritious mushrooms that emanate an enchanting fragrance. 

The logo is inspired by the letter m from mushroom, and the growth environment of mushroom is portrayed on the logo (wood and humidity). 

「Come home for supper」is a theme inspired by affection of the mother and family, hoping to remind people in the modern society about the warm ambiance of dining together as a family. 
In addition, mushroom cuisine recipes are also designed to teach people how to use mushroom as a culinary ingredient!

Date | 2012-now