Client | 阿花晚熟皂 AHUA cold process handmade soap
Art Director | Kuan
Design | Kuan , 白偉奇(DM), 汪平(產品說明卡)
Photography | 白偉奇
-
手工皂來自於西方
,阿花來自台灣

阿花是一種態度與個性,一種純樸實在且熱心的精神
創辦人想念著阿嬤,也傳承著阿嬤精神,
取之於自然尊重天
地智慧;更向所有堅韌的台灣婦女致敬


整體視覺以歐式感為主軸,裡面藏著台灣本土的細節;
以台灣早期大家所使用的香皂外型為logo外框,
與代表
台灣早期的雞冠花所組成

主色系以強烈的靛藍來表現阿嬤無畏且堅毅的性格

老祖母系列 granny |磚橘紅+老祖母流蘇
聖經系列 bible |粉紅+天使流蘇
漢子系列 better man|藍+刷子

包裝盒使用觸感溫潤的紙漿膜,呼應手工皂之天然與其溫潤。

-


Cold-processed handmade soap is a product from the west. AHUA makes cold-processed soap in Taiwan.

AHUA is an attitude, a character, it represents the spirit of purity yet one full of passion. Inspired by the founder's grandmother (Ama), the brand was founded to pass on her wisdom of respect to the nature, and also to pay tribute to all the strong female figures in Taiwan.

The packaging adopted an European style as the main focus, with eccentricities of Taiwanese cues. That is, the shape of soap from the early days as the frame of the logo, paired with the cockscomb flowers which represents Taiwan. In the series, the sharp blue color was chosen to reflect the fearless and strong personality of Ama. Paper pulp was chosen as the packaging material to match with the handmade soap made of raw materials.

Series: Granny - brick red with grandma tassels Bible - pink with angel tassels Better man - blue with brush


Brand Story:  'Hua' means flower in Chinese. The brand name AHUA was inspired by the grandmother (Ama) who liked to handpick different kinds of herbs and flowers she saw by the streets, and to transform them, like a magician would, into various ointments such as repellent oils and medicine. Ama also grew many plants in her garden, where the cockscomb flowers were the most eye-catching. Ama loved and respected the nature, and believed that simplicity is not easy and that anything natural is the best. She never wished for more than her children’s health, similar to how most traditional mother figures in Taiwan are. "Natural is the best" – to pass on Ama's motto, AHUA continues to use the most natural ingredients to their cold processed handmade soap.
 
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兩隻老虎 | 2TIGERS design

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阿花晚熟皂 AHUA cold process handmade soap

Date | 2015

Client | 阿花晚熟皂 AHUA cold process handmade soap
Art Director | Kuan
Design | Kuan , 白偉奇(DM), 汪平(產品說明卡)
Photography | 白偉奇
-
手工皂來自於西方
,阿花來自台灣

阿花是一種態度與個性,一種純樸實在且熱心的精神
創辦人想念著阿嬤,也傳承著阿嬤精神,
取之於自然尊重天
地智慧;更向所有堅韌的台灣婦女致敬


整體視覺以歐式感為主軸,裡面藏著台灣本土的細節;
以台灣早期大家所使用的香皂外型為logo外框,
與代表
台灣早期的雞冠花所組成

主色系以強烈的靛藍來表現阿嬤無畏且堅毅的性格

老祖母系列 granny |磚橘紅+老祖母流蘇
聖經系列 bible |粉紅+天使流蘇
漢子系列 better man|藍+刷子

包裝盒使用觸感溫潤的紙漿膜,呼應手工皂之天然與其溫潤。

-


Cold-processed handmade soap is a product from the west. AHUA makes cold-processed soap in Taiwan.

AHUA is an attitude, a character, it represents the spirit of purity yet one full of passion. Inspired by the founder's grandmother (Ama), the brand was founded to pass on her wisdom of respect to the nature, and also to pay tribute to all the strong female figures in Taiwan.

The packaging adopted an European style as the main focus, with eccentricities of Taiwanese cues. That is, the shape of soap from the early days as the frame of the logo, paired with the cockscomb flowers which represents Taiwan. In the series, the sharp blue color was chosen to reflect the fearless and strong personality of Ama. Paper pulp was chosen as the packaging material to match with the handmade soap made of raw materials.

Series: Granny - brick red with grandma tassels Bible - pink with angel tassels Better man - blue with brush


Brand Story:  'Hua' means flower in Chinese. The brand name AHUA was inspired by the grandmother (Ama) who liked to handpick different kinds of herbs and flowers she saw by the streets, and to transform them, like a magician would, into various ointments such as repellent oils and medicine. Ama also grew many plants in her garden, where the cockscomb flowers were the most eye-catching. Ama loved and respected the nature, and believed that simplicity is not easy and that anything natural is the best. She never wished for more than her children’s health, similar to how most traditional mother figures in Taiwan are. "Natural is the best" – to pass on Ama's motto, AHUA continues to use the most natural ingredients to their cold processed handmade soap.
 

Date | 2015