Art Director | Kuan
Design | Kuan , 白偉奇(DM), 汪平(產品說明卡)
Photography | 白偉奇
老祖母系列 granny ｜磚橘紅＋老祖母流蘇
聖經系列 bible ｜粉紅＋天使流蘇
漢子系列 better man｜藍＋刷子
Cold process handmade soap is from the west, while AHUA is from Taiwan. AHUA is an attitude, a character, it represents the spirit of purity yet full of passion. Inspired by the founder's grandmother (Ama), the brand was founded to pass on her wisdom of respect to the nature. In addition, to tribute to all the strong female figures in Taiwan.
The packaging adapted the European style as the main focus of the design, with details of the local touch, that is, the shape of the soap from the early days as the frame of the logo, paired with the cockscomb flowers which previously represented Taiwan. In the series, the sharp blue color is specially used to reflect the fearless and strong personality of Ama. Paper pulp was chosen as the packaging material to match with this handmade soap with natural materials.
Granny - brick red with grandma tassels
Bible - pink with angel tassels
Better man - blue with brush
Date | 2015