Client | 中僑参茸公司
Art Director | Kuan
Design | Kuan
 , 汪平
Photography | 白偉奇

中庸之道 僑胞之義 - 創立於澳門1950年,基於歷史背景,來自各地的僑胞當時返鄉困難,
而期盼能帶給熟識溫暖-家的感受,在品牌標誌上取首字母C作為“家”的意象。

弘揚中醫藥養生保健為宗、訴求養生保健需從年輕開始,中僑策略於“老品牌年輕化”,同時也保留祖訓的美德。
新氣象的粉紅與傳統的中國紅,自然不謀而合。

以“圓融、中庸”為主,發展出“方中有圓、一分為二”的主視覺,
並用誠心誠意、生生不息的理念持續傳承,新舊交織的中僑品牌就此誕生。

-

[服務內容]
品牌策略及包裝
規劃、視覺識別系統設計 - 包裝/平面/網頁。

包裝規劃:創造消費者買意願(自用 
↔ 送禮)
1) 產品分類 方便了解眾多產品   
2) 包裝豐富   
3) 視覺在變化中保有一致性



Founded in Macau in 1950, due to the historical background at the time, Chinese expatriates from all over the world faced daunting challenges to return to their hometown,in order to evoke the familiar feeling and warmth of home, the letter C is used on the brand logo as a symbol of ‘home’.

With the aspiration to promote traditional Chinese medicine and healthcare, the brand pursues the appeal of health preservation starting from a young age, Chong Kio's "Old Brand Rejuvenation” strategy also retains the virtues and wisdom of our ancestors.
The novel pairing of pink and the traditional red in Chinese culture perfectly fused to introduce a new kind of vitality to Chinese medicine.

Inspired by the philosophy of "roundness” and “the golden mean”, the main visual of circle within a square and the bisecting symmetry is developed. Furthermore, the concept of sincerity, earnestness and everlasting vivacity is combined with its traditional heritage to give birth to the brand of Chong Kio.
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兩隻老虎 | 2TIGERS design

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中僑参茸

Date | 2014-2015

Client | 中僑参茸公司
Art Director | Kuan
Design | Kuan
 , 汪平
Photography | 白偉奇

中庸之道 僑胞之義 - 創立於澳門1950年,基於歷史背景,來自各地的僑胞當時返鄉困難,
而期盼能帶給熟識溫暖-家的感受,在品牌標誌上取首字母C作為“家”的意象。

弘揚中醫藥養生保健為宗、訴求養生保健需從年輕開始,中僑策略於“老品牌年輕化”,同時也保留祖訓的美德。
新氣象的粉紅與傳統的中國紅,自然不謀而合。

以“圓融、中庸”為主,發展出“方中有圓、一分為二”的主視覺,
並用誠心誠意、生生不息的理念持續傳承,新舊交織的中僑品牌就此誕生。

-

[服務內容]
品牌策略及包裝
規劃、視覺識別系統設計 - 包裝/平面/網頁。

包裝規劃:創造消費者買意願(自用 
↔ 送禮)
1) 產品分類 方便了解眾多產品   
2) 包裝豐富   
3) 視覺在變化中保有一致性



Founded in Macau in 1950, due to the historical background at the time, Chinese expatriates from all over the world faced daunting challenges to return to their hometown,in order to evoke the familiar feeling and warmth of home, the letter C is used on the brand logo as a symbol of ‘home’.

With the aspiration to promote traditional Chinese medicine and healthcare, the brand pursues the appeal of health preservation starting from a young age, Chong Kio's "Old Brand Rejuvenation” strategy also retains the virtues and wisdom of our ancestors.
The novel pairing of pink and the traditional red in Chinese culture perfectly fused to introduce a new kind of vitality to Chinese medicine.

Inspired by the philosophy of "roundness” and “the golden mean”, the main visual of circle within a square and the bisecting symmetry is developed. Furthermore, the concept of sincerity, earnestness and everlasting vivacity is combined with its traditional heritage to give birth to the brand of Chong Kio.

Date | 2014-2015

logo外框取品牌首字「C」作為形象,同時是「家(屋子)」的形狀。
主視覺:中國傳統感
所有精神與概念組成的畫面。
視覺在變化中保有一致性
視覺在變化中保有一致性
生生不息:
在天地,則氣化流行,生生不息。
— 清•戴震《孟子字義疏證•道》

傳承=永垂不朽=代代相傳
養生=氣血循環=流動再生
圓=宇宙=大自然=待人處事圓融
中藥粉包裝設計:中藥罐罐為壓克力材質,易碎,紙盒可在低成本下有保護作用,並且看起來更體面,也適合送禮用。
產品小卡設計以現代又古典的排版,解決中藥外型不美觀的問題。
鮑魚罐頭包裝設計
燕窩包裝設計
燕窩即時飲包裝設計